Privacy Statement

Privacy Policy


Privacy Policy

Reckitt refers to RB (Hygiene Home) Australia Pty Limited ACN 629 549 506 (and its affiliates) (“RB”, “we” or “us”).

This Privacy Policy aims to help you understand how we may use personal information collected by Reckitt in accordance with the Australian Privacy Principles (“APPs”) set out in the Privacy Act 1988 (Cth) or the General Data Protection Regulation (“GDPR”) if you are in Europe.

Agreement & consent to terms of Privacy Policy

By visiting and/or using the website (“Website”), you accept and agree to the terms of this Privacy Policy and you consent to our collection, use and disclosure of your personal information in accordance with the purposes described below, or as advised within the Website, and the Privacy Act 1988 (Cth) (including the APPs).

Third Party Websites

Our Website may contain hyperlinks to third party websites, applications etc. which are not controlled by us. We are not responsible for any third party websites which may be accessible through links from Reckitt’s website. We suggest that you consult the privacy policies of these third parties to learn more about their use of your personal information.

What personal information does Reckitt collect and how do we collect it?

You have the option of providing information to us anonymously, unless we consider that it would be impractical for us to deal with you anonymously. However a consequence of not providing your name or address may be, amongst other things, that certain services may not be available to you, we may not be able to respond to your query, or that you will not be able to be awarded a prize if you are a prize winner in a competition or promotion which is being run by us.

At or before the time we collect your personal information, or, if that is not practicable, as soon as practicable afterwards, we will notify you of certain matters about which we are required to notify you in accordance with the APPs, including, but not limited to, our contact details, the purpose for which we are collecting your personal information and the consequences for you if you do not provide the personal information to us. 

Personal information collected from you directly

Reckitt collects personal information that is reasonably necessary for, or directly related to, Reckitt’s functions and activities which includes the marketing and sale of products to consumers. When you visit our Website, contact us/submit a query, or enter a competition or other promotion carried out by us, Reckitt may collect personal information such as your name, company and title or position, contact details such as telephone number and postal or email address, and any other information relating to you which you may provide.

Personal information may also include sensitive information (e.g. any information about your racial or ethnic origin, political opinions, religious beliefs, sexual orientation, health information etc.). We generally do not wish to be informed of a person’s sensitive information. We will not collect sensitive information (such as information about your race, religion or politics) unless we obtain your express consent to do so.

Personal information collected automatically

Some personal information may be collected automatically when you visit our Website or where you use another company’s website and apps that our ads appear on. For example, we may send a ‘cookie’ to your computer. This is a small data file stored by your computer to help improve functionality or tailor information to provide visitors with more relevant information.

We may also place cookies when you make purchases, request or personalise information, or register for certain services. If you accept these cookies, you may give us access to information about your interests.

We may also analyse Website traffic to identify what visitors find most interesting so we can tailor our Website accordingly. Similar technologies such as web beacons, pixels, gifs, and tags also do the same thing. We use the term ‘cookies’ and ‘similar technologies’ in this statement to refer to all technologies that collect information in this way.

We and our service providers or third-party ad-servers automatically collect information through cookies and similar technologies. Most cookies and similar technologies will only collect de-identified information such as:

·        how you arrive at our website;

·        your general location;

·        browsing history on our websites or apps;

·        how you search for our websites or apps, from which website or app you came from, and which of our partners’ websites or apps you use;

·        which ads or online content from us and our partners you view, access, or click on;

·        whether you open our electronic communications and which parts you click on (for example, which links you use); and

We (and our service providers or third-party ad-servers) may also collect information made publicly available through third-party platforms (such as online social media platforms), through online databases or directories, or that is otherwise legitimately obtained. Please note that we have no control over third party service providers which may use cookies on our sites.

From time to time, we may also use third party analytics services such as Google Analytics Advertising Features. We may use this technology to obtain an additional set of user data such as the location, gender, and/or age bracket of the website user which does not identify the user. We may also use these technologies to deliver relevant promotional and other targeted information to you on our Website and other third-party websites based on your use of our Website. 

Where you have provided your personal information and explicitly consented to receiving digital communications from us, we may include you in our targeting of Custom Audiences (e.g. Facebook Custom Audiences of Google Customer Match).

You may request that you be removed from this level of targeting by contacting us directly (see contact details below).

Each third party advertising partner (e.g. Facebook, Google, AdRoll, etc) offers an opportunity for you to opt out of these features or this level of targeting. For example, you may opt-out of the Google Analytics Advertising Features by changing your settings in Ad Settings, Ad Settings for mobile apps, using the Google Analytics Opt-Out Browser Add-on, or any other means available.

Personal information obtained from other sources

Lastly, we may also collect personal information from other sources, such as our agents or trusted business partners.

Personal information collected this way may include income level, your interests such as hobbies and pets, consumer and market research data, purchase behaviour, publicly observed data or activities such as blogs, videos, internet postings and user generated content.

How do we use this information?

Your personal information will be used by Reckitt for the following purposes:

·        administering our relationship with you, providing products and services, and responding to requests or enquiries;

·        handling and managing purchases of products and services;

·        administering competitions, promotions, contests, surveys and polls, including identifying you to award a prize;

·        aggregating and linking personal and non-personal information about you;

·        promoting and marketing Reckitt’s products and services to you/the public;

·        meeting legal or other regulatory obligations imposed on us;

·        auditing usage of our websites;

·        conducting market research and analysis;

·        contacting you to ensure your personal information is up to date and accurate; and

·        help us better understand and design our products, websites and services.

Occasionally Reckitt may gain assistance from others to provide our services but your personal information will not be disclosed to them unless we have your approval or where that is necessary to fulfil our obligations to you.

How do we protect and store your personal information?

We value the trust you place in us. Your personal information will be held by us securely. Reckitt will take reasonable steps to ensure that is it held free from misuse, interference, loss and from unauthorised access, modification or disclosure.

The personal information you provide us with is stored on computer systems located in controlled facilities in Frankfurt which have appropriate access controls. Management, employees and contractors of Reckitt who require access to the information in accordance with this Privacy Policy may also have access. Reckitt will also take reasonable steps to destroy or permanently de-identify personal information no longer needed for any purpose for which the personal information may be used or disclosed.

Disclosure of your personal information overseas

In providing services we may need to transfer or process data, including personal information, to or in another Reckitt office in another country (including New Zealand, European Union, United Kingdom, United States of America and Malaysia), or to other overseas entities such as our agents. We will take all reasonable steps necessary to ensure that any personal information transferred overseas is kept securely and in accordance with the APPs by the overseas entity. By submitting your personal information to Reckitt you agree that you consent to the provision, transfer, processing or storage of your personal information to or by overseas recipients. 

Further, web traffic information may be disclosed to Google Analytics when you visit our Website. Google stores information across multiple countries. For further information see Google Data Centres and Google Locations.

When you communicate with us through a social network service such as Facebook or Twitter, the social network provider and its partners may collect and hold your personal information overseas.

Direct Marketing

We may use personal information for the purpose of direct marketing in order to send you details of new products, promotions, free newsletters, surveys, offers etc. Our direct marketing communications will include an unsubscribe link which will allow you to quickly and easily “opt out” from any direct marketing communications (or by contacting us directly, see contact information below). We will inform you before collecting your personal information if we intend to use your personal information for such a purpose.

Unsolicited Personal Information

From time to time RB receives unsolicited personal information. Unsolicited personal information will not be held by us and will be destroyed.

Access to Personal Information

You are entitled to access your personal information held by us free of charge in the manner requested by you. If you wish to access your personal information, please email us at However, we are not obliged to provide you with access to your personal information if by doing so we would reveal personal information about another person. We will also take reasonable steps to verify your identity before granting access to your personal information.

We will respond to requests for correction of personal information within a reasonable time period after your request is made.

Quality of Personal Information

Reckitt will take reasonable steps to ensure that the personal information that we collect, use or disclose is up to date, complete and accurate and relevant. If your personal information changes or you wish to correct it, please let us know by sending an email to and we will update our records within a reasonable time period after your request is made.


We do not intend to solicit or collect personal information from anyone below the age of 18 years. If you are under 18 years of age, you should not enter information on this Website. 

If you are the parent or legal guardian of a child under 18 years who has provided personal information to us, please contact us directly on to have the information deleted.

Unsolicited personal information

From time to time Reckitt receives unsolicited personal information. Unsolicited personal information will not be held by us and will be destroyed.

Complaint Handling Procedure

Reckitt is committed to ensuring that privacy complaints are managed in an accountable, transparent, timely and meaningful way and in accordance with the APPs.

If you have a question, concern or complaint about this Privacy Policy or how we handle or process your personal information, please contact us in writing via email at

We will then investigate using a process that is transparent and timely. We will also strive to identify and address systemic issues and continue to be open and accountable in our application of the APPs.

If a privacy complaint is unable to be resolved and you would like to lodge a formal complaint about the collection, use, disclosure or access to your personal information, you may do so with the Office of the Australian Information Commissioner by phone on 1300 363 992, email to, online at or by post to: Office of the Australian Information Commissioner, GPO Box 5218, Sydney, NSW, 2001.

Changes to this Privacy Policy

We reserve the right to change the terms of this Privacy Policy at any time. If these changes are significant, we may provide you with prior notice of the pending update or posting a notice on our corporate website and/or social media pages. We encourage you to review this policy whenever you visit our Website. Your continued use of our Website constitutes your agreement to this Privacy Policy and any updates.

Contact information

Requests for further information about this Privacy Notice, requests to correct or update personal information, any privacy related complaints or questions about how we process personal information can be sent by email to by phone on 1800 226 766 (Australia) during office hours or by writing to:

Attention: Privacy Officer

Reckitt Benckiser,

Level 47, 680 George Street

Sydney NSW 2000


 1st January 2022


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