#MakeTextile WasteVanish

Australia’s Textile Waste Issue

The average Aussie purchases 27kg of new clothing and textiles every year, and discards 23kg into landfill¹. This contributes to the 6000kg of clothing and textile waste being discarded into landfill every 10 minutes², putting Australia as the second largest consumer of textiles per person in the world, after the US³. A large amount of this textile waste is composed of synthetic materials that are non-degradable, meaning that they take hundreds of years to break down and continue to release damaging carbon emissions in the process⁴.

A Stain on the Nation Report from Vanish

Vanish is shining a spotlight on this stain on the nation, highlighting why Aussies need to better understand the negative impact textile waste has on the environment and their individual role in this crisis. Consumer research commissioned by Researchify⁵ found that:

• There is a lack of awareness of the gravity of the textile waste crisis in Australia – Australia is the 2nd largest consumer of textiles per person in the world, however 40% of Australians believe we rank between 6^th – 12^th.
• We are doing some good by buying sustainable, but it’s not enough – 50% of Australians think that purchasing from sustainable brands / collections is enough to help the textile waste issue in Australia.
• Donation doesn’t keep textiles out of landfill – 83% of Australians donate unwanted or damaged clothes to charity, however, 14% of all charity donations end up in landfill.⁶
• We are not aware of our individual role in the crisis – 22% of respondents believe that Australia’s textile waste issue is something we are collectively contributing to, and 21% believe it is only being driven by fast fashion.
• Laundry hygiene has increased – 58% of Australians wash their clothes more frequently since the pandemic.

Vanish has pledged to help tackle the textile waste issue by empowering Australians to proudly extend the life of their clothes to help divert them from landfill.

Some of the main reasons Australians discard clothing is stains, discolouration, odours and damage on their clothes⁵. By taking better care of your clothes with the help of Vanish, you can rewear them for longer, and help save them from ending up in landfill. With a scoop in every wash, Vanish doubles the life of your clothes*, removing tough stains better than detergent alone, plus removing odours in soaking^, brightening colours and hygienically cleaning!

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Vanish has announced its goal to divert 1 million clothing items from landfill over two years, with the help of Vanish’s partnership with Upparel, to help

ABOUT UPPAREL

As leaders within the circular economy, Upparel believe that sustainability leads to success for everyone. Upparel exist as change-makers, not only for their community but also for the next generation. As they continue to reduce waste in landfill and increase the lifecycle of all textiles, Upparel encourages others to join them through continued education and convenience.

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Together, we can help #MakeTextileWasteVanish

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